Why Pharmaceutical Industry dipped into Digitization glee?

Although a little late in the game of digitization, the pharmaceutical Industry is catching up a rate in the world of digitization which is now remarkable. Going through a change pharmaceutical Industry to remain successful has adapted its go market model to this new reality – fast one of the key components of survival and long term success is a total market over of the marking mix. With over 90% of healthcare professionals and 60% of patients online for medical purposes, digital marketing has definitely reached the tipping point for life sciences.  

First’s for the Digital Journey – Need to obey a few golden rules

1, Focus on the customer application

2, Build digital into the core business

3, Engaging the entire business transformation

4, Move quickly

5, Look Outside

6, Start with Leadership

The Wave of Digitization

Today, the digital world has fundamentally changed our lives. At every step, digital technologies have empowered consumers to seek information and interact with suppliers in the way they choose, when they choose.

With digitization, not only have companies learned to segment their audience based on digital interactions, but they are also providing forums where users can share opinions and experiences – and drawing on user created content to refine their offer. Companies sell digitally to customers located around the corner or around the world, digital marketplaces sprout up with more efficiently match supply with demand, and company crowd source ideas for product and services innovation.