OPPO Opens a Camera Innovation Lab in India

The global smartphone brand OPPO has announced the establishment of a Camera Innovation Lab at its Hyderabad, India R&D center. This center will develop new solutions in imaging technology.

The establishment of this lab in India will further improve its presence in the country. The lab will be developing localized features, camera solutions using AI and imaging software to improve the user experience in its products.

“Imaging technology has always been a focal point of OPPO India R&D. With this lab set-up, while we work towards elevating the overall camera experience for our users, our focus is on localization of global solutions and developing new solutions which can be globalized. What we will be developing in India Camera lab will end up in the hands of millions of OPPO users across the globe,” said Mr. Tasleem Arif, Vice President and Head of R&D OPPO India.

The addition of AI capabilities in smartphones has greatly improved their imaging technology. The Camera Innovation Lab in Hyderabad will help OPPO generate a realistic dataset and provide advance quality imaging and video shooting experience.

The company intends to use the lab to test its smartphone camera in a variety of artificially set scenes and analyze data produced from them. The lab will also have specialized machines to test various light sources, with different photography/videography scenarios.