How To Make Your Business Website More Personal
Whether you are hunting for a job or want to build a personal brand, a
personal website can effectively help you gain an extra edge and help you
achieve your goals. Creating one often gives you the chance to build an online
presence, allowing you to shape how you would like to be perceived online.
A professionally-done personal website can help position you as a
qualified industry expert, reinforce your brand, and expand your reach.
However, it is not always a good idea to design and create your website yourself,
especially if you know nothing about website development.
This lack of technical expertise often translates to the inability to
create a fully customized website experience for your visitors. Here are some
of the main reasons why you need to personalize your website:
1. It makes it easier to contact you because
it highlights your most preferred communication channels
2. More online presence control by not
restricting what you choose to share
3. It helps you showcase creativity, as it
allows people to pursue and nurture different talents and hobbies like
photography
4. It helps you with your web design by
letting you put basic web development skills into practice even with no prior
experience
5. Gives clients an insight into who you are
through creative stories and unique bios
Make Your
Business Website more Personal
1. Show First
Time Visitors a Unique Experience
A website needs to stand out from others, and personalization can help
you achieve this. This way, you can easily customize visitor experiences and
tailor engagement rates.
To do this, you will need to have your contact information available,
add multiple website language options, and personalize the website based on the
user’s device.
2. Be Responsive
Customers usually need your attention, and the more responsive you
are, the happier and satisfied they become. Besides providing your contact
details on your “Contact Us” page, it would be best to add a chat on your
website.
Keep in mind that chat needs to be operated by real people, and in
real-time, users do not like to converse with chatbots. Also, remember to have
them talk to users like a friend. This will help improve your customer
experience.
3. Use CRM
Software To Determine What Users Want to See
Most successful businesses often strive to know and understand what
their customers want. One way to find this out is by using customer relationship
management (CRM) software.
CRM software often tracks customer behavior and engagement, enabling users
to generate detailed customer profiles based on their wants and needs. This
means that you can similarly use CRM software to effectively determine what
your customers want to see on your website.
4. Showcase a
Video
Videos are a form of multimedia content used to grab
visitors’ attention. You can personalize your website by adding a video of the
website creator or the business CEO to help visitors get a feel of who you are
and trust you more.
Many online customers get frustrated with content that does not match
their interests. So, remember to ensure that the videos you use on your website
are relevant.
5. Add a Personal
“About Me” Section
The “About Me” page is integral to any personal website. This piece of
online real estate gives you a unique chance to introduce yourself and your
business to potential customers. So, create a section that gets users to know
more about you and how your business started and grew.
6. Regularly Add
Content
Adding content daily will ensure you get more visitors. This regular
addition keeps your website up to date and helps you build trust with your
customers.
It also shows readers that you care. Doing this will help you build
lasting relationships with your readers, as they will probably rely on your
website for regular updates. Be sure to always share helpful content.
Draw in New
Readers
Creating a website for your business or personal endeavours is a great
way to gain traction and outdo competitors. No matter the reason, making the
website as personal as possible helps you connect and engage better with your
target audience. With hundreds of thousands of new websites being created every
passing day, web personalization is the only way to make yours stand out.
To make your website more personal, you only need to give your first
visitors a unique experience, be responsive, determine what customers want,
feature more videos, personalize your “About Me” page, and add new content
regularly. There are numerous stunning examples that you can use to inspire your web
personalization journey.
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