New survey is important as instead of guessing what the customers want, Hershey’s asked the retailers what they want
The Sweet and Snacks expo 2021 was dominated by the US confectionery giant Hershey’s. It used the opportunity to study the needs of retailers such as Cadbury, Jolly Ranchers, Reese’s, Kit Kat, and ROLO, including SkinnyPop popcorn and Pirate’s Booty. In a study conducted with Retail Dive, Hershey's explored the critical requirements of the retailers. Around 160 retailers participated in this survey. Post-pandemic, retailers plan to upgrade the front–end store space to provide a more convenient and efficient shopping experience to customers, including cashier less checkouts and pay points. The retailers were keen on finding ways to redesign strategy to meet evolving customer expectations, streamline operations and increase basket size. The new survey is vital as instead of guessing what the customers want, Hershey’s asked the retailers what they want. According to the study, 61.6% of the retailers planned to renovate or update their store space within the next five years.
Retailers surveyed also stated that online shopping would make up most of their sales moving forward. Hershey’s also announced its renewed partnership with Team USA, LA28 Olympics, and Paralympic Games. Hershey’s also announced its entry into the new category of better–for–you (BFY) range. The sweet treats in this range will have less than one gram of total sugar and be gluten-free and fair trade certified.
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