Women Empowerment

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Symbol of Women Strength – Lijjat Papad

Everyone love to read victim to epic success stories and would like to transform themselves. On this special Women’s Day, I would like to share a story of Shri Mahila Gariha Udyog Lijjat Papad. Seven people had started a venture to produce sustainable products at affordable price with their cooking abilities. These women bought their necessary ingredients and the basic infrastructure needed for manufacturing papads in the year 1959.

The group expanded as cooperative system, with increased employees. But the organization faced trouble during the rainy season, eventually stopped production for four months to prevent drying of papads. However, they had rectified it by investing on cot and stove to prevent drying.

Sooner, the group fall into public eye and started to grow, grew it and did not stop growing. By 2002, Lajjit had turnover of Rs 3billion and exports worth Rs 100 million. Began with 8 employees, but with their monomaniacal focus on producing quality and Lajjit mean ‘Tasty’ food employed them to 42,000 in 62 divisions by 2002. 

'' If people are doubting how far you can go,go so far that you can't hear them anymore'' - Michele Ruiz

Source: The Silicon Review Magazine Feb 2016. Please send a mail to subscription@thesiliconreview.com