Due to shortage of supplies and pressure on the supply chain, back-to-school shopping is expected to be a bit different from the previous year

It is a well-known fact that the back-to-school season is a peak time for family shopping. Generally, the children from elementary school to high school are expected to spend more than $850 in school supplies this year—which is more than $60 than 2020. According to the reports from National Retail Federation, the total back-to-school spending is projected to reach a whopping $37.1 billion this year. Parents will have to deal with a shortage of high-demand items this year.

GlobalData Retail’s MD, Neil Saunders, has stated that some important products like sneakers, backpacks, stationery, and gadgets are expected to be in high demand while the supply chain might not be in a position to fulfill all the Demands. He furthermore added that the supply shortage might not reach catastrophic levels, but continued pressure on the supply chain will hurt their operations, and there is a chance that not all the retailers will get a minimum amount of supply to meet the demands. This will lead to the consumer having to select from a small range of supplies, and few may not even be able to get exactly what they wanted, especially during the end of the season. Parents are now choosing online modes for purchase, and retailers are trying to adapt to the new norm.