Popular investment firm Aretha Capital Partners is gearing up to launch a new real estate platform to ease buying and selling

Aretha Capital Partners, a popular name in the investment segment, has recently made an announcement that it will be launching a platform called Novyy.com. The new platform is expected to be a unique integrated platform aimed at global real estate investing and buying. The main motto of the platform is to democratize the retail real estate segment so that there is reduced friction while the buyers have to go through various stages. The cost is also expected to reduce, and the fees will also be lower by almost 50-70 percent for the buyers.

As of now, Novyy.com has properties listed in the UK, India, and Key European markets with a valuation that is the same for any buyers globally. New features are expected to be added soon to identify and fulfill the requests. The integration for real estate was long overdue, and it was left unaddressed for a long time.  Heft price and multiple prices offered for the same property was creating a huge gap in the buying and selling process of the real estate. More than 100 million people are expected to buy homes in the coming decade, and half of the same are expected to be in the emerging market.