Gamification is shaping the online gambling industry
Gamification is one of the terms that
give clear hints about its meaning even to those who haven’t heard it before.
It is a broad concept that applies to many facets of modern living and not
surprisingly, it also affects the online casino & slots industry. It was
wholeheartedly embraced by Internet gambling operators, as a useful tool to
attract new players and improve customer retention. Gamification turns things
that are not necessarily a game into one while tapping into the competitive
spirit of participating players.
Engaging Online Players through
Gamification
The most popular video and slots games
and the ones that have passed the test of time with flying colors are the ones
that succeed at engaging players. In addition to being fun, engaging, and
providing immediate satisfaction, video games also have the quality of growing
on people. Some fear this trait and dismiss it as addiction, as it has players
coming back for more over and over again. The system was successfully
implemented in other activities and the online casino industry was quick to
respond.
In the Internet gambling arena, the
additional element of fun is added through Gamification. The concept shouldn’t
be confused with the casino & slots games themselves, even though they are
at the cornerstone of online casinos. Instead, it refers to the short and
long-term rewards that the casino offers to players for being active and
performing various tasks on the platform. At some operators, it takes the form
of leader boards and loyalty programs, while others tap into its potential
through a layered system of bonuses and promos.
Gamification has the advantage of giving
people a clear path towards success while making the voyage just as fun as the
destination. It provides online casino players with the desire to participate,
be successful and improve. By providing people with clear objectives that need
to be cleared in a timely fashion, it keeps them motivated to achieve concrete
objectives. Depending on the creativity of the casino, it can take the shape of
mini-games, such as quizzes, wheels of fortune, and other competitions.
Examples of Gamification at Casinos
Gamification takes different forms in
online gambling, but there are a couple of popular concepts that can be found
at most casinos and online slots
sites. Leaderboard and loyalty programs are at the backbone of many VIP schemes
we can find at online casinos. Players are rewarded with points for completing
various actions and playing on real money. Such points help them move up the
leaderboard and unlock progressively better rewards through the loyalty
program.
The use of in-game currency is also
regarded as an effective Gamification
tool. This type of resource is only valuable on the site, so it has no use
outside the platform. At the casino, it helps players keep track of their
actions and monitor progress in a simple way. Experience points are also
awarded by casinos and can be spent on various rewards, better bonuses, and
access to exclusive offers. The use of progress bars and customizable
characters is another trait of Gamification inspired by the most immersive
video games.
