Dataiku launches managed IT service platform for smaller companies

Enterprise AI platform, Dataiku is launching a new managed IT service platform which is known as Dataiku Online.  As the name suggests, it is a fully managed version of Dataiku. The platform lets the users take advantage of the data science platform without going through a complicated setup process, which mainly involves a system administrator and own infrastructure. Besides, the platform lets users turn raw data into advanced analytics.

The platform also runs some data visualization tasks, create a data-backed dashboard, and train machine learning models. In particular, Dataiku can be used by data scientists, business analysts, and by people who have less technical knowledge. The company is now focusing on big enterprise clients. Currently, Dataiku has more than 400 customers, including Unilever, Schlumberger, GE, BNP Paribas, Cisco, Merck, and NXP Semiconductors.

Customers who use the Dataiku Online platform can take advantage of its pre-built connectors. The users can connect their Dataiku instance with a cloud data warehouse, such as Snowflake Data Cloud, Amazon Redshift, and Google BigQuery. Also, users can connect to a SQL database or just run it on CSV files stored on Amazon S3.

 

Ferrari to start its own fashion collection to expand brand's luxury lifestyle quotient

In a recent announcement, Ferrari, an Italian luxury sports car manufacturer, has stated that it aims to expand its brand's luxury by bringing its Prancing Horse brand to the catwalk to woo wealthy customers beyond its faithful fans. Ferrari, which is mostly renowned for its Formula One racing team and high-powered sports cars in partnership with the CavallinoRampante logo, is launching a new fashion collection brand.

Besides, it is also reopening a restaurant in its hometown of Maranello. The luxury car manufacturer has stated that the clothing line comes from creative director and former Armani designer Rocco Iannone, while Michelin-starred Italian chef Massimo Bottura is launching the restaurant. Ferrari's foray into Hauteluxury fashion follows the footsteps of several other brands, including France's LVMH and Kering's Gucci, which also turned to Bottura for its first restaurant in Florence and Beverly Hills.

Ferrari's Chief Executive Officer Louis Camilleri unveiled the brand extension strategy, which includes fashion, restaurants, and other luxury experiences, in 2019, just before the pandemic struck and delayed the plans. Now, the company is relaunching its fashion and restaurants in its hometown and many other countries.

 

Google to work with UK regulator to remove browser cookies

Tech and software giant Google has recently announced that it will be working with the UK regulators to remove browser cookies using its innovative tracking technology, which is important to advertisers who predominantly use Chrome browser without sign-off from Britain's competition regulator. The company said it is an excellent opportunity to work with the regulator on its initiative to resolve privacy and competition concerns.

The Competition and Markets Authority have started to review Google's plan to cut support for some cookies in Chrome as early as next year. In recent times, many companies in the $250 billion global online display advertising industry expressed concern that the loss of cookies in the world's most popular browser would harm their ability to collect information to personalize ads on user databases.

Google has said that its users are expecting the web to be more private. But certain advertising cookies have allowed consumers' web browsing to be tracked, which has created a concern for some of them. Therefore, to overcome this and rectify the issue, Google will include the regulator closely in its project which is known as Privacy Sandbox to develop alternative tracking technologies.

 

Shell might soon sell its Texas shale assets for a whopping price

Royal Dutch Shell, a popular name in the energy and petrochemical segment, is now reviewing its US holdings. The company owns one of the biggest oil fields in the US, and it is expected to be on sale soon. This move will prove to be monumental in the company’s plans to shift away from fossil fuels. The sale is mainly due to the company’s position in the US, and it accounts for more than 6 percent of the company’s output. It is estimated that the current value of the holdings would be around $10 billion. It is not certain that Shell would strike a deal soon, but the company is under heavy scrutiny.

 Shell is receiving pressure from its investors to increase the company’s profit while cutting down greenhouse gas emissions. Any change from the existing location would be termed as a major shift in its energy plans. For any activity in the Permian, profits have always remained elusive, mainly due to constant drilling and scale. The company’s energy transition plan is very ambitious, and it aims to reduce its outputs and increase the spending on hydrogen, renewables, and low-carbon techs. A court in Dutch has also ordered the company to curtail its greenhouse gas emissions by the year 2030.

 

 

Tobii Pro Unleashes Mobile Eye Tracking Solution for Marketing and Advertising Research

In a recent press meet, Tobii Pro, the market leader in eye-tracking research solutions, has announced a new mobile capability for their marketing and advertising research platform, which is called 'Sticky' by Tobii Pro. For the first time, eye-tracking research is now available for advertisers and marketers on desktop, laptop, mobile, and other devices.

Sticky by Tobii Pro is an online self-service platform that is mainly used for marketing and advertising researchers. The platform comes with many innovative solutions, such as webcam eye tracking and emotion recognition, making advanced quantitative research simple and easy. With the latest mobile capacity, advertising and packaging companies can gather new insights into consumer behavior using smartphones.

The new eye-tracking solution will enable companies to determine the impact of advertising content and how users respond. It also helps to measure users' reactions to different packaging designs and product details. Besides, by collecting new insight into consumer behavior on devices, consumers use most frequently, the marketing and advertising organizations gain improved marketing effectiveness and can also speed to insight and it is a great tool to measure media attention.