Digital marketing firm Gozoop Group successfully acquires Stratton Communications

Gozoop Group, an independent digital marketing firm, which offers services such as brand consultancy, social media marketing, influencer marketing, design, and online reputation management to advertisers in a recent press meet, has announced that it has completed the acquisition of a digital agency, Stratton Communications. Stratton will be rebranded as Sm(all); the firm will focus more on challenger brands within the group and will be aiming to expand its market to its target audience.

The company has stated that Sm(all) will provide a strategic advantage to think, act, and evolve like a lean startup at scale. It will operate as an independent agency that will help advertisers achieve a new set of audience engagement through its innovative digital marketing campaigns that are primarily on short-form content platforms.

Sm(all) works with the various brand across different categories such as pharmaceutical company Cipla, hospitality chain Chalet Hotels, real estate firm SILA Group, Opium Eyewear, and Mattel Toys. The company will work to improve its marketing and advertising business by highlighting the need for a hybrid digital media company, and the agency will aim to fulfill all the marketing needs of its clients.

 

 

Samsung has entered Britain following the 5G network deal made with Vodafone

Vodafone, a popular telecoms group from the UK, has recently announced that it is joining hands with Samsung electronics to avail 5G network equipment in the UK. The latest collaboration with help the South Korean manufacturer to enter Europe’s telecom market. Mobile operators from Europe are keen on Samsung entering the market because they want it to replace Huawei as the supplier. As of now, the financial terms of the agreement was not made public. Citing security risks, Britain has ordered all 5G equipment supplied by Huawei to be removed by the end of 2027. This move comes as an echo of the campaign led by the US.

A senior executive from Samsung has revealed that the company is rooting for Europe to propel its growth in the network equipment segment. Richard Webb from CCS Insight has stated that the South Korean company has a long way to go in order to overtake Nokia and Ericsson when it comes to the 5G RAN portfolio, but the company is a worthy competitor. Currently, the European telecom sector is dominated by Ericsson, Huawei, and Nokia, but Samsung has made a grand entry into the market following the deal made with Verizon last year. Various operators are also positive about the latest developments.

 

Dataiku launches managed IT service platform for smaller companies

Enterprise AI platform, Dataiku is launching a new managed IT service platform which is known as Dataiku Online.  As the name suggests, it is a fully managed version of Dataiku. The platform lets the users take advantage of the data science platform without going through a complicated setup process, which mainly involves a system administrator and own infrastructure. Besides, the platform lets users turn raw data into advanced analytics.

The platform also runs some data visualization tasks, create a data-backed dashboard, and train machine learning models. In particular, Dataiku can be used by data scientists, business analysts, and by people who have less technical knowledge. The company is now focusing on big enterprise clients. Currently, Dataiku has more than 400 customers, including Unilever, Schlumberger, GE, BNP Paribas, Cisco, Merck, and NXP Semiconductors.

Customers who use the Dataiku Online platform can take advantage of its pre-built connectors. The users can connect their Dataiku instance with a cloud data warehouse, such as Snowflake Data Cloud, Amazon Redshift, and Google BigQuery. Also, users can connect to a SQL database or just run it on CSV files stored on Amazon S3.

 

Ferrari to start its own fashion collection to expand brand's luxury lifestyle quotient

In a recent announcement, Ferrari, an Italian luxury sports car manufacturer, has stated that it aims to expand its brand's luxury by bringing its Prancing Horse brand to the catwalk to woo wealthy customers beyond its faithful fans. Ferrari, which is mostly renowned for its Formula One racing team and high-powered sports cars in partnership with the CavallinoRampante logo, is launching a new fashion collection brand.

Besides, it is also reopening a restaurant in its hometown of Maranello. The luxury car manufacturer has stated that the clothing line comes from creative director and former Armani designer Rocco Iannone, while Michelin-starred Italian chef Massimo Bottura is launching the restaurant. Ferrari's foray into Hauteluxury fashion follows the footsteps of several other brands, including France's LVMH and Kering's Gucci, which also turned to Bottura for its first restaurant in Florence and Beverly Hills.

Ferrari's Chief Executive Officer Louis Camilleri unveiled the brand extension strategy, which includes fashion, restaurants, and other luxury experiences, in 2019, just before the pandemic struck and delayed the plans. Now, the company is relaunching its fashion and restaurants in its hometown and many other countries.

 

Google to work with UK regulator to remove browser cookies

Tech and software giant Google has recently announced that it will be working with the UK regulators to remove browser cookies using its innovative tracking technology, which is important to advertisers who predominantly use Chrome browser without sign-off from Britain's competition regulator. The company said it is an excellent opportunity to work with the regulator on its initiative to resolve privacy and competition concerns.

The Competition and Markets Authority have started to review Google's plan to cut support for some cookies in Chrome as early as next year. In recent times, many companies in the $250 billion global online display advertising industry expressed concern that the loss of cookies in the world's most popular browser would harm their ability to collect information to personalize ads on user databases.

Google has said that its users are expecting the web to be more private. But certain advertising cookies have allowed consumers' web browsing to be tracked, which has created a concern for some of them. Therefore, to overcome this and rectify the issue, Google will include the regulator closely in its project which is known as Privacy Sandbox to develop alternative tracking technologies.