Facebook is no longer just a chat media; it’s a Digital Marketing Hub

Social media giant, Facebook’s role in online publishing and advertising has just vastly expanded, so much so that the new tools and features introduced by the company are changing the very nature of online content promotion. First, consider the social marketing trends that have been prevalent on the Internet in 2015. Then, consider Facebook’s biggest feature additions. The majority of online content is now being consumed on mobile devices. In the spring, Facebook introduced its Instant Articles tool, which allows publishers to create appealing mobile-first posts directly on the network. The Live streaming video trend has taken off after Meerkat’s debut at SXSWi in March. Facebook recently announced the upcoming launch of Facebook Live, a tool that lets verified users stream videos to their network in real time. With Facebook’s video content earning as much as four billion views on a daily basis, it was only logical that Facebook has implemented a monetization system for its wildly popular video publishing feature this summer.

Facebook Instant Articles
Over the years, Facebook has shifted from being a source of information about the lives of people within one’s friend list to a primary source of news and current events happening all over the world. In a recent Pew Internet survey, 63 percent of respondents said Facebook was their go-to source for news, and half of those people follow a news story or event exclusively through the social network. Unsurprisingly, for many media organizations, a big part of referral traffic for online content comes from Facebook.
In May, Facebook cut out the middle man by allowing a select group of media outlets to publish directly to the network using a new feature called Instant Articles. These articles are optimized for mobile users and boast shorter loading times compared to posts that link out to an external site. Facebook Instant Articles also promise to offer a much more interactive experience for readers by means of auto-playing video, audio captions, the ability to zoom in to high-resolution photographs and more.
The issue is that Facebook Instant Articles were initially rolled out to a small group of users and an even smaller group of publishers.The first companies to benefit from the feature were media outlets like BuzzFeed and The New York Times, which already ranked as the top news publishers on the social network.

Benefits for Digital marketers: So what can a smaller-scale organization draw from the trend that seemed to have been launched by Instant Articles? First, their appearance once again emphasizes the importance of mobile-first content and optimizing your web properties for consumption on smartphones and tablets. If your Facebook Page contains links to external sources that aren’t mobile-friendly, you may already be losing audience to your competitors with optimized or mobile-first.

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50 Best Companies to Watch

‘SR 50 Best Companies To Watch’ is an attempt to identify these leaders and their unique ventures that have made significant contributions in the field of Business and Technology. Innovation and improvisation are the keys to a company's survival in the market. And with talented individuals working round the clock to sustain their ventures’ growth, choosing the best IT services right now is a tough task given the sheer number currently available in the market, thanks to a number of visionary entrepreneurs.

You can have a look on inner details of these companies and their services

Apple Inc. has decided to use Intel Corp. modem replacing Qualcomm Inc. chips for its iPhone used on AT&T Inc. US network and also few of the other versions of smartphones for overseas markets.  However, the deal was not publicized. iPhones sold in China and iPhones on Verizon Communications Inc.’s network will continue to use parts from Qualcomm. At present, Qualcomm is the only supplier of the main communication component for all versions of Apple iPhones.

Intel winning the order from Apple helped its share price rise as much as 0.7 percent to $32.15 and reversed the previous declines that it incurred.  Whereas, Qualcomm’s share price fell 2.9 percent to $53.40 after losing some major part of its business with Apple; which was one of its largest customer.

Microsoft’s Next-Gen Touch Screen

A ‘touchscreen’ by definition is an input device normally layered on the top of an electronic visual display of an information processing system. A user can give input or control the information processing system through simple or multi-touch gestures by touching the screen or more fingers.  

Well!! That may change, as an expert team of Microsoft researchers have developed pre-sensing technology that anticipates touch even before it is physically touched. It may sound surreal, but the technology has already been developed. Microsoft says it works by monitoring a variety of different factors, such as speed at which fingers are travelling, location of fingers in relation to the screen, the user’s hand angle etc. 

Another exiting feature of Microsoft's new pre-sensing touch technology is the grip detection. Researchers say that the device, which is in the prototype stage, can determine if the user is single hand or both hands. With this, the display will then reveal menus and options that are optimized according to the user's hand placement. 

Source : Next Gen Touch Screen

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Top 30 Fastest Growing IoT Companies

IoT services are the real driver of value in IoT, and increasing attention is being focused on new services by end-user organizations and vendors. Aside from connected cars, consumer uses will continue to account for the greatest number of connected things, while enterprise will account for the largest category, however this is quickly changing with the increased use of generic devices.

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