Data Analytics for Premier Badminton League carried out by a Hyderabad based startup

The recently concluded Premier Badminton League had many new features during their broadcast than the previous editions did. Thanks to a Hyderabad based startup, Matchday AI, which specializes in sports data analytics, the viewers had more data and visuals to enjoy during the matches.

Among the many features, the two key highlights during the broadcast were the distance covered by each player and the heat map, which indicates the action area of a player. Matchday co-founder, K Harsha Vardhan, had pointed out towards the difficulty in collecting data during a sporting event and how their technologies and solutions are automating data collection. The company had sent teams in all the three cities – Chennai, Lucknow and Hyderabad – that would be present in the production room and process live video feed and generate data that went live on air.

Currently, the company’s service cover only two sports – badminton and football and hopes to add more sports events in the near future. The company is also eyeing tie-ups with training academies. The inputs given by the firm’s technology will help the players improve their game and build better strategies. Another co-founder, Ganesh Yaparala, also pointed out towards the need of capturing videos along with providing analytics to game zones and training academies. The company is currently in talks with a broadcaster in China.