If business growth is on
your mind and you are running a small or medium sized business that definitely
wants to do bigger things, then you have reached the right place. Now, before
we actually unravel the list for marketing automation platforms for the year
2020, we would like to take you on a short journey through some insights to
help you understand what marketing automation softwares should do for and
deliver to your business as well as your prospects. Here’s a quick list:
Seamless Team Work
How you work for your team and how your team works for you would
be the two biggest drivers on which your business success can be riding
especially in the year 2020. With the multiplication of opportunities in the
last decade and the expansion of competition along all niches, it would be safe
to say that it would be worthwhile to cultivate a smart team more than anything
else. And to equip a smart team, you would need to give them tools, resources,
bandwidth and time. This would include the elimination of all monotonous tasks
which is where a marketing automation platform steps in. Also, with such a
platform, you would be able to do away with chaos when it comes to tasks and
the allocation of the said tasks in the sale pipeline to a certain member or a
number of members in the team. This would also make seamless collaboration
within the team since there will be a clear signal and demarcation of when the
task of one member finishes and the next member must step in. In such a case,
tasks do not get missed either and duplication of efforts can also be easily
avoided.
Budget
When you have a small business that wants to make it big, the
biggest constraint that you will face would be the budget - or rather, in many
cases, the lack of it. But should this necessarily hold you back? We think not!
With a tool like marketing automation, you can reach out to a number of
prospects with a small team and make the most of it with a small investment. A marketing
automation software should not be looked at as a liability or an expense, but
as an investment and an asset that can help you grow with the minimum
investment possible. This is due to a number of reasons. You can reach clients
globally with the CRM and marketing automation integration thanks to the
platform that you would be using. This is due to the fact that marketing
automation toolsalso give you better reach and engagement to get to your client
irrespective of the geographical location where he or she may be. And with the
automation at play, a smaller number of team members and employees can easily
achieve these tasks.
Professional Front
When you are using a marketing automation platform, you can be
sure that you are putting up a professional front with customized templates and
features that work in your branding so that there is instant brand recall value
in each and every deliverable that goes out from your side. This will make
people sit up and take notice since the effort may not be much, but the look
and feel makes it trustworthy and sophisticated at the very first glance. This
would be helpful in building authenticity and authority in your niche so that
people can relate to your brand or business as a professional one that is out
to do business the absolute right way.
Here are the top five marketing
automation and CRM integrated platforms that you can use for your business
growth in the year 2020, and onwards:
EngageBay
Now, this is without a doubt one of the best marketing automation software out
there in the world today. The testament of this lies in the fact that Engage
Bay has over 12000 happy and well serviced clients all over the world who have
managed to take their business forward with the features and tools that are
available on the platform. Further, with the careful integration of marketing
automation as well as CRM, EngageBay has managed to create a full suite of
features that leaves no stone unturned, and no corner unserviced. thanks to its
all-encompassing set of features that cover social media, landing pages, email
marketing, SEO, blogs, and so much more. The best part about EngageBay marketing automation is the fact that it is extremely affordable
even for the smallest of businesses, easy to setup and use and even offers
constant support which very few platforms have as of now.
ActiveCampaign
This is a platform that is mainly concentrated around email
marketing and it provides a number of features and services that even take you
into the land of template design and AB testing so that you can track the
efficacy and reach of your emails to plan better campaigns for all times to
come. Yet, it does not offer all the features that you can find with a platform
like EngageBay since it is mainly concentrated around CRM for email
marketing.
Drip
This is another marketing automation toolthat can help you
generate and nurture leads with well-designed campaigns basically for the email
marketing segment. In terms of marketing automation, this can be a pretty
limiting thing although in its niche segment, Drip seems to be doing pretty
well. The CRM platform is also pretty robust here.
WishPond
This is a marketing automation platform that makes use of a number
of different styles of promotions like contests and giveaways but it is also
mainly concentrated around email marketing which is not the most helpful when
you are looking to automate all areas of your marketing and CRM
operations.
GetResponse
As one of the direct competitions of MailChimp, GetResponse can
also be termed as one of the oldest players in this niche. It basically
revolves all your marketing and CRM efforts around email marketing and hence the business would
have to come with its own leads and data for this platform to give it
successful campaigns.
