The major components of Salesforce Marketing Cloud
When the aim is to take marketing automation for your
brand to the next level of convenience and functionality, Salesforce Marketing Cloud Solutions is the platform to trust. From converting a prospect to
an actual customer to making sure that the customer is happy with your
services, the platform can do it all from one place. With that being said,
here's outlining two of the most important marketing components that you can
get from SFMC and how they can help your brand.
Data-based messaging
Salesforce Marketing Cloud can
send messages to every contact depending on the current data of the individual
and prompt new messages depending on real-time customer data interactions and
changes. The journeys can go on various branches depending on:
Contact data:
This data in the Salesforce
Marketing Cloud pertains to the contacts you want to send the information to.
Contact data or any change in it helps to determine the journey of the branch.
For instance, a contact was in the communication journey as a prospect before
converting into a customer and getting in the new customer path.
Journey data:
This data pertains to the contact's way of interacting
with the Salesforce Marketing Cloud journey, i.e., through clicks or opened
emails. Let's explain this through the welcome journey. A customer gets
multiple emails after buying a product:
● 1st email: Welcoming the
customer
●
2nd email: Product registration
● 3rd email: Tips on product
usage, and so on
SFMC is able to detect customer interaction with every
email. Accordingly, you can resent the 2nd email if the customer hasn't
interacted with that or decide to send the 3rd email after they are done
interacting with the 2nd one.
Multichannel messaging
SFMC lets you construct customer
journeys consisting of SMS and email messaging. There are several use cases to
have multichannel messaging, such as:
Support and service case
communication:
Using emails for communicating
content related to support and service for customers is a helpful practice. You
can use SMS to deliver timely information, such as service personnel reaching
the location or a change in support status.
Post-purchase communication:
SMS and emails can both be used
for sharing post-purchase communications. For instance, you get to create
journeys with emails sent for shipment status to the time of delivery. Later,
you can follow up using an email for a customer survey. The convenience is
undeniable in this regard.
Financial communication:
SMS and emails are both helpful
in communicating financial status related to credit or loans. For instance,
emails help remind customers about the pending loan installments about three or
four days before their due date. An SMS can reach them on the due date to
ensure they keep up their payment and do not face late penalties.
Ending note
And that's all you need to know about using the two
primary components of Salesforce Marketing Cloud. If you still have not
leveraged all of its features, it's high time for you to embrace the platform.
Your marketing initiatives will never be the same after this.
