The major components of Salesforce Marketing Cloud

When the aim is to take marketing automation for your brand to the next level of convenience and functionality, Salesforce Marketing Cloud Solutions is the platform to trust. From converting a prospect to an actual customer to making sure that the customer is happy with your services, the platform can do it all from one place. With that being said, here's outlining two of the most important marketing components that you can get from SFMC and how they can help your brand.

Data-based messaging

Salesforce Marketing Cloud can send messages to every contact depending on the current data of the individual and prompt new messages depending on real-time customer data interactions and changes. The journeys can go on various branches depending on:

Contact data:

This data in the Salesforce Marketing Cloud pertains to the contacts you want to send the information to. Contact data or any change in it helps to determine the journey of the branch. For instance, a contact was in the communication journey as a prospect before converting into a customer and getting in the new customer path.

Journey data:

This data pertains to the contact's way of interacting with the Salesforce Marketing Cloud journey, i.e., through clicks or opened emails. Let's explain this through the welcome journey. A customer gets multiple emails after buying a product:

●      1st email: Welcoming the customer

●      2nd email: Product registration

●      3rd email: Tips on product usage, and so on

SFMC is able to detect customer interaction with every email. Accordingly, you can resent the 2nd email if the customer hasn't interacted with that or decide to send the 3rd email after they are done interacting with the 2nd one.

Multichannel messaging

SFMC lets you construct customer journeys consisting of SMS and email messaging. There are several use cases to have multichannel messaging, such as:

Support and service case communication:

Using emails for communicating content related to support and service for customers is a helpful practice. You can use SMS to deliver timely information, such as service personnel reaching the location or a change in support status.

Post-purchase communication:

SMS and emails can both be used for sharing post-purchase communications. For instance, you get to create journeys with emails sent for shipment status to the time of delivery. Later, you can follow up using an email for a customer survey. The convenience is undeniable in this regard.

Financial communication:

SMS and emails are both helpful in communicating financial status related to credit or loans. For instance, emails help remind customers about the pending loan installments about three or four days before their due date. An SMS can reach them on the due date to ensure they keep up their payment and do not face late penalties.

Ending note

And that's all you need to know about using the two primary components of Salesforce Marketing Cloud. If you still have not leveraged all of its features, it's high time for you to embrace the platform. Your marketing initiatives will never be the same after this.