Salesforce to Launch Brand New Marketing Cloud Platform for Nonprofits

Salesforce, in a recent press meet, has announced the launch of Marketing Cloud for Nonprofits. It is a marketing technology platform primarily designed to help nonprofits of all sizes provide better digital experiences. Salesforce Marketing Cloud for Nonprofits comes equipped with robust native integration with Salesforce.org's Nonprofit Success Pack (NPSP)—which converts the Salesforce CRM into an open-source solution for nonprofits.

This new cloud-based platform enables users to segment constituents, develop personalized content for their audience, and more. With the help of the Nonprofit Marketing Cloud, nonprofit companies will have access to out-of-the-box templates, which they can use to create and deliver innovative email campaigns for subscribers, donors, sustainers, volunteers, and other audiences. Nonprofits can have an easy on-ramp to a superior constituent experience with more personalized engagement methods with this platform.

Other key features of the platform include access to the full suite of Salesforce Marketing Cloud, integration with Google Analytics, native integration and implementation with Salesforce.org Nonprofit Success Pack, new data-driven outreach tools, assistance from selected members of the Salesforce consulting partner community, and next-generation access to Trailhead—Salesforce's online learning platform.

 

Netflix might soon enter the video games segment and deliver its services at no extra cost

Video streaming giant Netflix is gearing up to foray into the gaming segment.  The streaming platform has also recently hired the services of former Facebook and EA executive Mike Verdu as VP for its Game Development effort. As of now, Netflix offers TV shows and movies on its streaming platform, and in recent times it has been hinting at entering the gaming market. In two separate announcements, Netflix had stated it would be launching Kids Recap Email and Top 10 row for Kids to make its services more kids-friendly.

According to the recent reports from Bloomberg, Netflix might enter the gaming segment by the end of next year. It is speculated that the games might be offered for no extra cost initially, and this will help the company establish its presence in a more saturated market like the US. Netflix’s first major announcement regarding its entry into gaming came at E3 2019, when a game based on Stranger Things was revealed. Back in May, the company was on the lookout for new key executives to help the company in game development, and so far, Netflix has experimented with TV Shows and movies like Carmen Sandiego, Bandersnatch, and Black Mirror, among others.

 

Actian Zen 15 to Deliver Multi-Platform Support for Protected Database Management

Actian has stated that the general availability of its new Zen V15 embedded database for mobile and IoT. This new multi-purpose platform will address the demanding needs of today's on-premise, cloud, mobile, and IoT application developers by enabling persistent local and distributed data across remote field environments. Actian's Zen V15 database Management platform provides breakthrough performance levels, and it has been certified to work with other platforms like Intel OpenNESS and Smart Edge MEC platforms.

Actian Zen V15 edge database management leverages various hardware architectures, operating environments, networks, communications interfaces, and languages to support, performance, and the flexibility modern enterprises need to stay ahead of the competition. The third-generation platform easily gets connected with mobile, computers, and IoT devices to gateways, the cloud, and traditional on-premise databases.

In addition, Actian's Zen V15 database delivers advanced modularity and performance on IoT and mobile devices and cloud platforms. This model is redefining modern edge computing and maintaining backward compatibility for remote and branch office environments. The users can use Actian's Zen database to control 5G wireless broadband power for fast and protected data processing at the edge and in the cloud.

 

 

Virgin Galactic Partners with Omaze to Offer 2 Tickets to Space to the Public

Virgin Galactic is teaming up with charity fundraising platform Omaze to offer a free ride to suborbital space to two contest winners from the general public. The company stated that it would put two people on a spaceflight expected to launch in early 2022. This news came in shortly after billionaire Virgin Group founder Richard Branson and five other people safely landed from a trip to suborbital space aboard Virgin Galactic's VSS Unity spaceliner.

People interested can enter the contest, and payment is not necessary to participate. In a pre-recorded video released by Virgin Galactic, Richard Branson detailed how he had the greatest experience of Earth from above and thrilled to allow common people. Based on Branson's experience, you'll experience about four minutes of weightlessness aboard VSS Unity, which particularly lifts off beneath the wings of the carrier plane.

People who apply for the contest must meet numerous conditions on the Omaze website; the most important ones include being at least 18 years of age, coming from a worldwide jurisdiction without being prohibited from participation, and providing proof of a coronavirus vaccination. If the criteria mentioned above are fulfilled, then people can take part in the contest.

 

The Big Blue has acquired Bluetab to expand its hybrid cloud services

Just a week after acquiring BoxBat, tech giant IBM has made an announcement that it has acquired Bluetab to expand its portfolio in analytics, data, and cloud services. With Bluetab, the company is looking forward to advancing its AI and hybrid cloud strategy in Latin America, Europe, and North America. It is a well-known fact that organizations have now turned towards the cloud for better flexibility as they want to progress ahead of others in digital transformation. IDG, in its report, has stated that companies have expanded their average cloud budget from $1.62 million to $2.2 million today. Even though the global market is recovering slowly from the covid wave, the data services segment has continued to grow both in size and revenue.

Gartner has predicted that data services will reach a whopping $232 billion in value in the next five years. Bluetab is an enterprise software provider with offices in Spain, the U.K., and Mexico. The company specializes in offering products for hybrid multi-cloud platforms. José Luis López, Co-Founder of Bluetab, has stated that they managed to solve the data challenges of their clients with an extremely talented and experienced team.  He furthermore added that he is excited about the latest acquisition and is looking forward to work with IBM.