How Direct Mail Marketing Can Support Your Business: Important Benefits to Consider

If you are looking to increase sales and brand awareness, then you may be considering a direct mail campaign. These campaigns have been proven to give a high return of investment (ROI) as your audience are likely to engage and respond with it. 

If you are unsure whether a direct mail campaign is right for your business, then we have put together a short guide of all the benefits that it can offer. After reading this you should be able to make an informed decision on whether a direct mail campaign is the way forward.

Personalization

Undoubtedly, one of the most valuable benefits you can enjoy from direct mail marketing is personalization. As well as giving you the ability to enhance your campaigns, it also gives your customers a one-to-one communication experience. This can help to strengthen relationships and loyalty between your customers and your brand. Your customers will feel like the piece was made specifically with them in mind.

It is recommended that you look into the importance of personalization in marketing. The main aim is to make each customer feel important. It will better help them feel connected to your company.

Targeting

If you asked companies who have already conducted a direct mail campaign what their top main benefit was. They are likely to mention how direct mail is a highly targeted method. Every direct mail campaign that you create can be tailored for a specific audience. This means your customers will receive information/offers that are relevant to their current stage in the buying process. For example, if you have a regular customer that buys the same product time and time again, you are able to send them direct mail that relates solely to their recent purchases.

Typically, your marketing team will segment your target market, so you know what campaigns should be sent to specific groups. If you are new to this, then it can certainly help to look at some online resources. There is plenty of advice out there which can help you segment your target market from demographics down to interests and activities.

Can Be Easily Executed

Some marketing efforts require a lot of time and skill. However, although direct mail does require skill, it is much easier to create a campaign than other forms of marketing. Now, technology has evolved there are an abundance of desktop publishing tools, which allow anyone to design a direct mail piece. If your marketing department is small, it can help to look into some different web-based direct mail programs.  

Allows You to Be Creative

It is also important to note that when it comes to designing your direct mail pieces, you should keep them in line with your brand. You should always include your brands logo and use your company color palette, so it gives your brand consistency throughout different channels. Don’t be afraid to experiment with the design of your pieces too. Your audience want something to grab their attention and not just information displayed in black and white. Give them a reason why they should read your message and respond. It can help to look for examples online to give you some well-needed inspiration.

Effectiveness

There is no denying that marketing mail is an effective technique. Just from conducting some quick research of your own, you will find plenty of research that supports that statement. Take a look at this blog post from Lob. They discuss marketing mail in its entirety and give you five statistics that prove direct mail is worth the investment. But what makes direct mail so effective? Many believe it is down to its tangibility. Instead of sending out an email that can easily get thrown into a junk folder, you are personally reaching out to your audience with a physical letter. The response rates are much higher than that of a paid ad or email, thus why many companies use this marketing method.

Easy To Measure Results

So, we already know that direct mail campaigns can be highly effective. However, some of your campaigns may be more successful than others. To identify which campaigns need improvement, you will need to measure the results. This is another great quality of direct mail; the results are significantly easier to measure than other marketing techniques.

To track the success of a campaign, you will only need to count the number of responses that you receive. Typically, direct mail can give companies a high response rate. However, you should always continue to track each campaigns success to help you make further improvements to your strategy in the future.

Cost-Effective

It can be easy to throw a lot of money at your marketing department. However, some companies do not have the luxury of a large budget. This is one of the great benefits of direct mail marketing. For years it has been praised for its cost-effective qualities. Although you need to spend a small amount of money on resources, you are targeting groups that are likely to buy from you. Your business is able to save funds because you are directing your resources towards viable targets, instead of anyone and everyone.

For most businesses, cutting costs is essential in helping them increase their profitability in the future. Direct mail campaigns are just one clever way that you can cut corners but there are also plenty of other cost-saving tips out there that businesses can follow. If your business is working on a tight budget, then it could benefit you to do some research of your own.

Ability To Re-Engage Past Customers

Due to characteristics like personalization, direct mail gives businesses an opportunity to re-engage with existing customers. All businesses will have several customers who have not made a purchase with them in a long time. Direct mail is the perfect opportunity for you to reach out to them and remind them that your company still exists. Your direct mail is an opportunity for your company to promote itself. Give your existing customers a reason why they should come back. You can remind them of previous purchases that they may need again and even recommend other products that they may like based on their purchase history.

Versatility

When it comes to marketing your business, it can be difficult to think outside the box. It is important that you switch up your content to grab your audience's attention whilst also helping you stand out amongst your competitors. What your marketing department needs is versatility, and this is something that direct mail can deliver. There are a wide variety of formats that you can choose from whether that’s brochures, magazines or even postcards. So, your direct mail campaigns can differ from one another, and you can benefit from each one of these subtle strategies.  

Marketing mail is just one of the ways that your business can enjoy more versatility. You can learn more about how your business can become more versatile through various blogs and resources. After the recent Coronavirus pandemic, many businesses had to quickly adapt and change their business processes in order to survive. It was the businesses who were versatile that had a greater chance of surviving. So, it can really help to do your research and ensure that your business can change direction in the event of a disaster.

 

 

FPT Software Announces Partnership with IGPI Singapore

 FPT Software has partnered with Industrial Growth Platform. Ltd. (IGPI Singapore), a subsidiary of IGPI. This partnership will look to accelerate digital transformation (DX) for corporates, institutions, governments and organizations in Southeast Asia.

IGPI Singapore is a subsidiary of IGPI, one of Japan's largest management consultancy firms. This partnership will help develop a DX platform for Japanese companies to invest and support industrial reform in ASEAN. This will provide investors a platform through which they can provide support to help member companies achieve growth and aid their expansion.

"We are excited to partner with the largest technology conglomerate in Vietnam. In Southeast Asia, there is a large variation in services for the middle class, and local industries are fragmented with too many players, which causes business inefficiencies and volatilities in products and services quality. We believe that together with FPT Software, we can create a unique and successful DX platform to solve these issues," said IGPI Singapore CEO Kohki Sakata.

FPT Software will lend valuable insights about Vietnam's market, local connections and digital transformation. IGPI on the other hand will use its knowledge of business revitalization and industry information for large companies in Japan and Southeast Asia.

 

Mesa Air in Partnership with Flirtey Launches First-Ever Drone Delivery Business in the Us

Mesa Air in a recent announcement has stated that it is partnering with Flirteyto primarily focus on the last-mile food delivery industry. Also, Mesa is planning to predominantly expand its services beyond the global airlines and food service market. The instant goal of this partnership is to conduct commercial drone deliveries, especially in the last-mile food and beverage market in the US. Both the companies are planning to expand the drone delivery service in countries like the US and New Zealand.

Flirtey, leader in designing and manufacturing aircraftwill provide Mesa withitscutting-edge technology including the Flirtey Eagle, which is an electric powered, advanced drone that will help in precision-based delivery to homes and businesses, and itsnext-generation autonomous software platform will help aircrafts to conduct autonomous flight operations, and will help Mesa to operate commercial drone delivery.

The partnership will mainly focus on operational excellence and data collection, which will enable the rapid expansion with Mesa’s leading regional air carrier with over 450 daily departures across the US. Till date Flirtey has conducted technical experiments on 6,000 drone delivery flights in the US and has recently expanded its delivery drone production to meet growing needs.

 

Hackers behind SolarWinds are back targeting retail resellers and tech providers: Microsoft reports

Recently, popular tech giant Microsoft has made an announcement that hackers behind SolarWinds are back. Activities were detected from Nobelium, a famous actor in Russia. Back in 2002, SolarWinds customers were attacked by Russian hackers who were part of an intelligence group known as SVR. Nobelium had since then been attempting to remake the approach used by the hackers to target organizations crucial for the global IT supply chain. This time around, the entity is focused on attacking different parts of the supply chain like techs related to the retail functions and resellers. Microsoft is almost certain that the hackers are trying to ride the direct access wave that resellers generally use to reach downstream customers.

According to Microsoft, a new campaign surfaced around May 2021, and since then, notification was sent to more than 140 retail technology service providers and resellers who Nobelium targeted. Microsoft has stated that more than 14 of these service providers and resellers have been exposed to cyber-attack until now. Fortunately for the community, Microsoft had discovered the attack in the early stage so that the developments could be saved with other cloud resellers, customers, and tech providers. The tech giant has assured the community that it will continue to put efforts into sorting this issue soon.

 

Everything You Need To Know About 3D Typographers

The initial point is to figure out what 3D typographer technology is wielded and why it was developed. With the current pandemic hitting the whole globe, hospitals pivoted to 3D typographers to provide as many supplies as defensive apparatus. 3D typographers use computer-aided layouts to come up with 3D equipment like molten plastic and powders.

This printer is very adaptable with what they print; they can even use polyester to tread rigorous paraphernalia such as sunglasses. They can also make wooden items such as mobile phone cases or bicycle epithets. Other 3D typographers can also be used to edit carbon fibre and metallic powders for durable industrial properties. 

3D automation is an excellent development aspect because it is adaptable and swift, making for forthcoming enterprises. For now, the 3D appliance is being utilised for abrupt prototyping. The other advantage of 3D printing services is that they can be used in any enterprise; for example, they can be utilised to generate completed commodities. They can also be used in health centres to repair damaged furnaces.

The edifice enterprise is also using 3D typographers to stamp extensive residences before they are constructed. Institutes are also using 3D typographers to print off three-dimensional dinosaur bones and automated slabs to make studying more available and more practical. That's why 3D typographers are said to be helpful in any enterprise. You can get more information about what 3D printers do for different enterprises via their 3D printing guide.

How 3D Compositor   Work

3D typographers usually employ the same technique as a standard inkjet printer- albeit in 3D. It seizes the assortment of top-of-the-line software, powder-like fabrics and exactitude devices to establish a three-dimensional item from scrape. We are going to talk about the phases that 3D typographers use to give rise to ideas.

●       The initial stride that 3D competitors take is called 3D prototyping. To maximise precision, you need to guide it on how it should work because it cannot know its duties just from anywhere. All layouts are required to be established in 3D prototyping software. Some designs are too comprehensive for being prototyped using the old manufacturing methods.

3D compositors are becoming instrumental pieces of technology in multiple enterprises, and one of the enterprises that benefit fully from this technology is the dentistry enterprise; this is because dentists require three-dimensional software for them to come up with a retainer that matches every individual.

The 3D dimensional software is also helpful in space enterprises because it can formulate some portions of the spaceship.

●       3D compositors usually need to be shredded into portions so that each piece can carry out its required duty. The moment you slice the software, it takes an examination of every prototype to establish the final commodity. Shredders also notify the 3D typographers on were to restore a prototype. The restoration gives a 3D typographic item inner lattices and sections that assist in moulding and enhancing the thing. This is why 3D compositors are becoming famous over the years. 

 

 

Virgin Media O2 Launches its First Official Product That Improve Data Speed

Virgin Media O2, a recently-formed telecoms giant, in a recent press meet has announced that it has launched a brand-new product. The official product is called ‘Volt’. It is exclusively meant for both Virgin Media broadband and O2 mobile customers. Anyone who chooses Volt, Virgin Media O2 will boost their home broadband speed and mobile data allowance by as much as 100 percent.

Virgin media O2 has also stated that users will get double the amount of mobile data with Volt. That means if the user is using Virgin's M100 broadband connection with a 5GB O2 contract, and they opt for Volt service, the data speed will be doubled to 200Mbps and mobile data allowance to 10GB, without any additional cost. The same will apply to those who are already using the O2 mobile service.

Customers will get a free Virgin Media Wi-Fi pod with a Volt connection. The new Volt service will provide a robust wireless broadband connection without any interruption throughout the home. These pods will eliminate Wi-Fi ‘blackspots’ if placed in the right spot. With Volt, users can get a reliable internet connection in every room of their house.

 

Trends in the industry for the cannabis enthusiast to know

In recent years, cannabis has become very high in demand. The popularity of this product is constantly growing each day with more and more people learning about the benefits of using cannabis in their everyday lives. There are many cannabis strains available for users to choose from and it can be difficult for someone who has never consumed cannabis before to know exactly what they are looking for. If you are one of these individuals, this blog will help you get started on your cannabis journey and provide some insight into the different trends that are occurring in the cannabis industry.

More legalization

For the longest time, cannabis use and possession were illegal and people who were caught with this substance were criminalized. The FDA classed cannabis as a schedule 1 drug which put it in the same category as deadly and highly addictive drugs such as heroin and crack. Society, influenced by the mass media, started stigmatizing marijuana and the substance developed a nasty reputation. Today, we see a completely different reality and finally, that negative stigma attached to cannabis is being shed and people are starting to wake up to the truth about this drug. We now see the legalization of cannabis spread around the US and many other countries around the world. A lot of research is also being done on the health benefits which is further pushing for more legalization, especially for medical use. Cannabis is no longer criminalized in the US and many places around the world have legalized cannabis for medical use but not recreational use.

More sales

Cannabis has always been in demand before legalization, however, now that people can legally consume, there is more innovation in the industry. People are buying cannabis for recreational use as well as for medical use which has made cannabis sales skyrocket in recent years. On July 4^th of this year alone, more than $400 million worth of cannabis was sold and experts are predicting that the cannabis industry has the potential to grow as much as $130 million per year in the near future. More sales results in more investments and more innovation in this industry which will create a better experience for the consumer.

More consumption methods

Traditionally, people consumed cannabis via joints, blunts, bongs, and “space” cookies however in recent years, there has been massive innovation in the industry and many new consumption methods have hit the market. Now there are even online stores like Grasscity that sell products such as vaporizers like the terp pen, tinctures, topicals, pills, cannabis oil, dab rigs, and a wider variety of edibles that even includes alcoholic beverages. This is wonderful for the consumer who is now afforded more choices and can now experiment and find the right method of consumption to meet their needs and requirements.

Variety of pricing

The newly legal cannabis market has introduced a variety of prices as well as potency. The price of cannabis depends on the strain and particular grade however, cannabis has always managed to remain affordable. Once legalization started to become more widespread, we have seen the price of recreational cannabis decrease and medical cannabis, although still affordable, is more costly because of the processing that the cannabis undergoes to make a certain consumption product such as tinctures of CBD oil. The affordable price means that users are not negatively impacted by legalization and can afford to consume cannabis recreationally as well as medically to treat certain health conditions.

More medical marijuana products

The spotlight shines bright on medical marijuana and the positive results of research and studies have created a demand for medical marijuana among people who suffer from various health conditions that range from minor to more severe. There are so many medical marijuana products on the market including topicals, tinctures, tampons, gum, teas, coffee, and even cannabis skincare. This gives consumers options and freedom to choose a product that best suits them.

The future of cannabis in our world looks bright. The truth about this amazingly versatile plant is being exposed and people in society are embracing this substance for many reasons. The industry will continue to grow and as growth develops, so will technology and innovation in the industry.