Wednesday, 27 October 2021

 

Payoneer, Coupang partner to Empower Sellers with Opportunities in South Korea

Payoneer and Coupang are teaming up in a new partnership to help sellers easily expand and sell into South Korea. Through this partnership, Coupang will gain from Payoneer's technology and expertise while sellers on Coupang will get to enjoy seamless payments for their cross-border businesses.

This partnership will allow sellers in Payoneer's ecosystem to access funds and greater flexibility in managing multi-currency payments when selling on Coupang. Payoneer's ecosystem spans countries including China, Germany, Japan, the UK and the US. The partnership will enable sellers also expand into new markets both within and outside of APAC region.

"Payoneer continues to cement its position as a market leader and innovator for digital commerce and partnering with the world’s fastest moving and growing companies is a key part of this. Coupang is at the forefront of the e-Commerce wave and has been able to capitalize on the new wealth of opportunities available to leading platforms. Payoneer’s technology and Green Channel service will help to supercharge Coupang’s global growth," Nagesh Devata, VP for APAC, Payoneer.

Through this partnership, sellers will also gain access to streamlined onboarding onto Coupang through Payoneer’s Green Channel program, which includes assistance from a specialised support team to tap new growth opportunities, leveraging Coupang’s position as Korea’s most popular online retail destination.

 

Why online casinos are better than the real thing


When you ask most people to picture a casino in their minds, they imagine a glamorous resort casino like those on the Vegas Strip or in Monte Carlo. These casinos are amazing entertainment palaces, with everything you could imagine in an invigorating and intense atmosphere. The reality in most casinos, though, isn’t quite as exciting. Your local casino just off the freeway isn’t likely to have Britney Spears performing or offer a five-star buffet; there probably won’t be enough space for more than a few different kinds of slot machines and the quality of the dealers can be variable.

In general, an online casino is much better than the real thing. Some online casinos, such as www.skycitycasino.com, actually have brick-and-mortar properties, so you can enjoy the best of both worlds depending on which parts of the casino experience you’re looking for. Most of the time, however, an online casino is better than its land-based counterpart and here’s why:

Comfort

Part of the fun of going to a casino is getting all dressed up but as everyone knows, our fanciest clothes are never the most comfortable. With an online casino, there’s no need to get dressed up (or even to get dressed at all!). You can play from the comfort of home, wearing whatever you like. You can even play in bed in your pajamas, if a few slot machine spins is your preferred way of waking up in the morning.

The laws that many states and countries have passed banning smoking indoors have been an important step in improving air quality and protecting the health of their citizens. They have, however, had an unexpected consequence. Nowadays, instead of just smelling smoke, patrons in casinos, music venues and bars are now often confronted with the smell of stale alcohol and body odor. Online casinos don’t have this stinky problem.

Accessibility

Very few people live near a world-class casino. For the majority of us, a trip to a resort casino has to be a weekend trip or during a long vacation. Even going to a local casino can involve a long drive. Playing at an online casino means that you can play anywhere, at any time. There’s no need to go somewhere to play. If you’re only looking to play a few games in your downtime, it isn’t practical to go all the way to a casino. With an online casino, you can play a game or two whenever you feel like it, without having to invest any other time.

Many casinos also have fairly limited space to move around between the various tables, slot machines and other patrons. This can make it very hard for people with limited mobility to maneuver. Additionally, the bright flashing lights and loud noises can be overwhelming for those with sensory issues. Online casinos make the casino experience accessible to everyone.

No distractions

Casinos are busy places with lots of activity. From all of the different tables with their games and dealers to the sounds of the slot machines and the chatter of other gamblers, there is a lot going on. Some of these distractions are fun, while others can be a bit annoying. Research has shown that being continuously distracted can lead to bad decision making. This might be good for the casino but isn’t great for the gambler. When playing at an online casino, you can control how many distractions there are. For example, you can mute other notifications if you’re playing on your phone, and if you’re playing during your commute, you can pop on some noise cancelling headphones and enjoy your playing time in peace.

Entertainment choice

The main resort casinos book some of the biggest names in entertainment for their shows, and on the floor, most casinos have music playing constantly. While it’s often unobtrusive and enjoyable, you still have no control over what’s playing or the volume. Being able to pick the music you want to listen to while you play is another one of the perks of online casinos. You could even play in total silence if Zen gambling is more your style.

No tipping required

We all know that gambling is most likely going to cost us money in the long run but that doesn’t mean we want to spend more than we have to. Besides paying for valet parking, you are also expected to tip your dealers and those who serve your food and drinks. Playing online casino games means there’s no tipping, which frees up your entire budget for playing the games you want to play.

 


 

How Direct Mail Marketing Can Support Your Business: Important Benefits to Consider



If you are looking to increase sales and brand awareness, then you may be considering a direct mail campaign. These campaigns have been proven to give a high return of investment (ROI) as your audience are likely to engage and respond with it. 

If you are unsure whether a direct mail campaign is right for your business, then we have put together a short guide of all the benefits that it can offer. After reading this you should be able to make an informed decision on whether a direct mail campaign is the way forward.

Personalization

Undoubtedly, one of the most valuable benefits you can enjoy from direct mail marketing is personalization. As well as giving you the ability to enhance your campaigns, it also gives your customers a one-to-one communication experience. This can help to strengthen relationships and loyalty between your customers and your brand. Your customers will feel like the piece was made specifically with them in mind.

It is recommended that you look into the importance of personalization in marketing. The main aim is to make each customer feel important. It will better help them feel connected to your company.

Targeting

If you asked companies who have already conducted a direct mail campaign what their top main benefit was. They are likely to mention how direct mail is a highly targeted method. Every direct mail campaign that you create can be tailored for a specific audience. This means your customers will receive information/offers that are relevant to their current stage in the buying process. For example, if you have a regular customer that buys the same product time and time again, you are able to send them direct mail that relates solely to their recent purchases.

Typically, your marketing team will segment your target market, so you know what campaigns should be sent to specific groups. If you are new to this, then it can certainly help to look at some online resources. There is plenty of advice out there which can help you segment your target market from demographics down to interests and activities.

Can Be Easily Executed

Some marketing efforts require a lot of time and skill. However, although direct mail does require skill, it is much easier to create a campaign than other forms of marketing. Now, technology has evolved there are an abundance of desktop publishing tools, which allow anyone to design a direct mail piece. If your marketing department is small, it can help to look into some different web-based direct mail programs.  

Allows You to Be Creative

It is also important to note that when it comes to designing your direct mail pieces, you should keep them in line with your brand. You should always include your brands logo and use your company color palette, so it gives your brand consistency throughout different channels. Don’t be afraid to experiment with the design of your pieces too. Your audience want something to grab their attention and not just information displayed in black and white. Give them a reason why they should read your message and respond. It can help to look for examples online to give you some well-needed inspiration.

Effectiveness

There is no denying that marketing mail is an effective technique. Just from conducting some quick research of your own, you will find plenty of research that supports that statement. Take a look at this blog post from Lob. They discuss marketing mail in its entirety and give you five statistics that prove direct mail is worth the investment. But what makes direct mail so effective? Many believe it is down to its tangibility. Instead of sending out an email that can easily get thrown into a junk folder, you are personally reaching out to your audience with a physical letter. The response rates are much higher than that of a paid ad or email, thus why many companies use this marketing method.

Easy To Measure Results

So, we already know that direct mail campaigns can be highly effective. However, some of your campaigns may be more successful than others. To identify which campaigns need improvement, you will need to measure the results. This is another great quality of direct mail; the results are significantly easier to measure than other marketing techniques.

To track the success of a campaign, you will only need to count the number of responses that you receive. Typically, direct mail can give companies a high response rate. However, you should always continue to track each campaigns success to help you make further improvements to your strategy in the future.

Cost-Effective

It can be easy to throw a lot of money at your marketing department. However, some companies do not have the luxury of a large budget. This is one of the great benefits of direct mail marketing. For years it has been praised for its cost-effective qualities. Although you need to spend a small amount of money on resources, you are targeting groups that are likely to buy from you. Your business is able to save funds because you are directing your resources towards viable targets, instead of anyone and everyone.

For most businesses, cutting costs is essential in helping them increase their profitability in the future. Direct mail campaigns are just one clever way that you can cut corners but there are also plenty of other cost-saving tips out there that businesses can follow. If your business is working on a tight budget, then it could benefit you to do some research of your own.

Ability To Re-Engage Past Customers

Due to characteristics like personalization, direct mail gives businesses an opportunity to re-engage with existing customers. All businesses will have several customers who have not made a purchase with them in a long time. Direct mail is the perfect opportunity for you to reach out to them and remind them that your company still exists. Your direct mail is an opportunity for your company to promote itself. Give your existing customers a reason why they should come back. You can remind them of previous purchases that they may need again and even recommend other products that they may like based on their purchase history.

Versatility

When it comes to marketing your business, it can be difficult to think outside the box. It is important that you switch up your content to grab your audience's attention whilst also helping you stand out amongst your competitors. What your marketing department needs is versatility, and this is something that direct mail can deliver. There are a wide variety of formats that you can choose from whether that’s brochures, magazines or even postcards. So, your direct mail campaigns can differ from one another, and you can benefit from each one of these subtle strategies.  

Marketing mail is just one of the ways that your business can enjoy more versatility. You can learn more about how your business can become more versatile through various blogs and resources. After the recent Coronavirus pandemic, many businesses had to quickly adapt and change their business processes in order to survive. It was the businesses who were versatile that had a greater chance of surviving. So, it can really help to do your research and ensure that your business can change direction in the event of a disaster.

 

 


Tuesday, 26 October 2021

FPT Software Announces Partnership with IGPI Singapore

 FPT Software has partnered with Industrial Growth Platform. Ltd. (IGPI Singapore), a subsidiary of IGPI. This partnership will look to accelerate digital transformation (DX) for corporates, institutions, governments and organizations in Southeast Asia.

IGPI Singapore is a subsidiary of IGPI, one of Japan's largest management consultancy firms. This partnership will help develop a DX platform for Japanese companies to invest and support industrial reform in ASEAN. This will provide investors a platform through which they can provide support to help member companies achieve growth and aid their expansion.

"We are excited to partner with the largest technology conglomerate in Vietnam. In Southeast Asia, there is a large variation in services for the middle class, and local industries are fragmented with too many players, which causes business inefficiencies and volatilities in products and services quality. We believe that together with FPT Software, we can create a unique and successful DX platform to solve these issues," said IGPI Singapore CEO Kohki Sakata.

FPT Software will lend valuable insights about Vietnam's market, local connections and digital transformation. IGPI on the other hand will use its knowledge of business revitalization and industry information for large companies in Japan and Southeast Asia.

 

Mesa Air in Partnership with Flirtey Launches First-Ever Drone Delivery Business in the Us


Mesa Air in a recent announcement has stated that it is partnering with Flirteyto primarily focus on the last-mile food delivery industry. Also, Mesa is planning to predominantly expand its services beyond the global airlines and food service market. The instant goal of this partnership is to conduct commercial drone deliveries, especially in the last-mile food and beverage market in the US. Both the companies are planning to expand the drone delivery service in countries like the US and New Zealand.

Flirtey, leader in designing and manufacturing aircraftwill provide Mesa withitscutting-edge technology including the Flirtey Eagle, which is an electric powered, advanced drone that will help in precision-based delivery to homes and businesses, and itsnext-generation autonomous software platform will help aircrafts to conduct autonomous flight operations, and will help Mesa to operate commercial drone delivery.

The partnership will mainly focus on operational excellence and data collection, which will enable the rapid expansion with Mesa’s leading regional air carrier with over 450 daily departures across the US. Till date Flirtey has conducted technical experiments on 6,000 drone delivery flights in the US and has recently expanded its delivery drone production to meet growing needs.


 

Hackers behind SolarWinds are back targeting retail resellers and tech providers: Microsoft reports


Recently, popular tech giant Microsoft has made an announcement that hackers behind SolarWinds are back. Activities were detected from Nobelium, a famous actor in Russia. Back in 2002, SolarWinds customers were attacked by Russian hackers who were part of an intelligence group known as SVR. Nobelium had since then been attempting to remake the approach used by the hackers to target organizations crucial for the global IT supply chain. This time around, the entity is focused on attacking different parts of the supply chain like techs related to the retail functions and resellers. Microsoft is almost certain that the hackers are trying to ride the direct access wave that resellers generally use to reach downstream customers.

According to Microsoft, a new campaign surfaced around May 2021, and since then, notification was sent to more than 140 retail technology service providers and resellers who Nobelium targeted. Microsoft has stated that more than 14 of these service providers and resellers have been exposed to cyber-attack until now. Fortunately for the community, Microsoft had discovered the attack in the early stage so that the developments could be saved with other cloud resellers, customers, and tech providers. The tech giant has assured the community that it will continue to put efforts into sorting this issue soon.


 

Everything You Need To Know About 3D Typographers


The initial point is to figure out what 3D typographer technology is wielded and why it was developed. With the current pandemic hitting the whole globe, hospitals pivoted to 3D typographers to provide as many supplies as defensive apparatus. 3D typographers use computer-aided layouts to come up with 3D equipment like molten plastic and powders.

This printer is very adaptable with what they print; they can even use polyester to tread rigorous paraphernalia such as sunglasses. They can also make wooden items such as mobile phone cases or bicycle epithets. Other 3D typographers can also be used to edit carbon fibre and metallic powders for durable industrial properties. 

3D automation is an excellent development aspect because it is adaptable and swift, making for forthcoming enterprises. For now, the 3D appliance is being utilised for abrupt prototyping. The other advantage of 3D printing services is that they can be used in any enterprise; for example, they can be utilised to generate completed commodities. They can also be used in health centres to repair damaged furnaces.

The edifice enterprise is also using 3D typographers to stamp extensive residences before they are constructed. Institutes are also using 3D typographers to print off three-dimensional dinosaur bones and automated slabs to make studying more available and more practical. That's why 3D typographers are said to be helpful in any enterprise. You can get more information about what 3D printers do for different enterprises via their 3D printing guide.

How 3D Compositor   Work

3D typographers usually employ the same technique as a standard inkjet printer- albeit in 3D. It seizes the assortment of top-of-the-line software, powder-like fabrics and exactitude devices to establish a three-dimensional item from scrape. We are going to talk about the phases that 3D typographers use to give rise to ideas.

       The initial stride that 3D competitors take is called 3D prototyping. To maximise precision, you need to guide it on how it should work because it cannot know its duties just from anywhere. All layouts are required to be established in 3D prototyping software. Some designs are too comprehensive for being prototyped using the old manufacturing methods.

3D compositors are becoming instrumental pieces of technology in multiple enterprises, and one of the enterprises that benefit fully from this technology is the dentistry enterprise; this is because dentists require three-dimensional software for them to come up with a retainer that matches every individual.

The 3D dimensional software is also helpful in space enterprises because it can formulate some portions of the spaceship.

       3D compositors usually need to be shredded into portions so that each piece can carry out its required duty. The moment you slice the software, it takes an examination of every prototype to establish the final commodity. Shredders also notify the 3D typographers on were to restore a prototype. The restoration gives a 3D typographic item inner lattices and sections that assist in moulding and enhancing the thing. This is why 3D compositors are becoming famous over the years.