Tobii Pro Unleashes Mobile Eye Tracking Solution for Marketing and Advertising Research

In a recent press meet, Tobii Pro, the market leader in eye-tracking research solutions, has announced a new mobile capability for their marketing and advertising research platform, which is called 'Sticky' by Tobii Pro. For the first time, eye-tracking research is now available for advertisers and marketers on desktop, laptop, mobile, and other devices.

Sticky by Tobii Pro is an online self-service platform that is mainly used for marketing and advertising researchers. The platform comes with many innovative solutions, such as webcam eye tracking and emotion recognition, making advanced quantitative research simple and easy. With the latest mobile capacity, advertising and packaging companies can gather new insights into consumer behavior using smartphones.

The new eye-tracking solution will enable companies to determine the impact of advertising content and how users respond. It also helps to measure users' reactions to different packaging designs and product details. Besides, by collecting new insight into consumer behavior on devices, consumers use most frequently, the marketing and advertising organizations gain improved marketing effectiveness and can also speed to insight and it is a great tool to measure media attention.

 

Geltor to launch new Animal-Free Collagen for Food and Beverage Markets

Geltor, a brand new startup that predominantly bioengineers animal-free proteins, has announced the launch of its most anticipated vegan collagen product called PrimaColl. The company has reported that The Spoon, PrimaColl, which the company privileges are the world's first vegan collagen for food and beverage markets, is a nature-identical replica of poultry collagen that is directly derived using precision fermentation technology.

Collagen, the most abundant protein in humans, has many health benefits, especially important for us as we age. The animal-derived collagen, which is sourced from the bones and other byproducts of farmed animals such as chickens and cows, has now become a crucial ingredient in food and beverage markets in recent times. But for vegans, traditionally derived collagen is problematic.

Many consumers who are abstaining from animal products are forced to use collagen "booster" products which are claimed to help increase human collagen production but are not collagen substitutes. This is why Geltor sees such a potentially significant opportunity, and thereby the company is delivering the first-to-market natural animal collagen replica that could be a massive opportunity across a number who rely on collagen.

 

Most anticipated video game Battlefield 2042 to be launched on October 22

Electronic Arts, creator of the most popular team-based military-themed video games in a recent press meet, has unveiled the first look of Battlefield 2042 and announced that the game would be launching on October 22 on PC, PlayStation 4 and 5, and the Xbox One and Xbox Series X and S. The gaming firm also stated that the game is going to feel a lot bigger with latest graphics, new places, best sound quality, and other additional designs.

It is reported that the video game takes place in the not-too-distant future, where there is a massive shortage of food, water, and energy has fueled an unprecedented refugee crisis. The players are dropped in the middle of a war. The one who survives these adverse conditions will emerge as the winner.

Battlefield 2042 is an evolution of the franchise, and it always designs what its players want – the ultimate Battlefield multiplayer sandbox along with intense combat and a ton of incredible, unexpected events. And this game offers all of the features mentioned above. Players can expect a whole lot of action on foot as a soldier and behind the controls of various land and air vehicles.

 

Renault revealed the first images of the Megane E-Tech Electric

Renault, a French multinational automobile manufacturer, has recently revealed the first images of the Megane E-Tech Electric. The all-electric car is based on the MeganeeVision. The French carmaker has stated that in its 'Renault eWays: The Challenge towards Zero Emissions' event last year. This will be the company's first step on C-segment electric vehicles, and it will join the already existing A-segment Twingo E-Tech Electric and the B-segment Zoe range.

The photos revealed that Megane E-Tech Electric appears to be a mix between a conventional hatchback, a crossover, and a multi-purpose vehicle. According to recent reports, the EV will be based on a modular CMF-EV platform. The new electric vehicle will be powered by a 217-hp electric motor and a 60-kWh battery pack. It will provide a range of 450 km between two charges.

The car is manufactured in the Douai factor; the pre-production electric cars will be covered with a pattern from Renault Design. Consisting in a play of lines and patterns from Renault's new and iconic logo, this design creates a dazzle-like camouflage. The company has stated that it will launch its first electric SUV, Megan E-Tech, next year.

 

 

Microsoft to sell its major products at brick-and-mortar stores

 

The software giant Microsoft has announced that it is returning to the physical retail market and will be selling products at brick-and-mortar stores. The company will start selling products at its "Experience Centers" in London, New York City, and Sydney by the end of July. The products selected by Microsoft will be available on July 1st, but the global chip shortage will create a big impact on what is available to buy.

Microsoft's most anticipated Xbox Series X / S consoles will not be available in these stores initially until stocks of these devices improve to meet demand. But other Xbox-related products will be available, alongside Surface devices and Microsoft 365 subscriptions. Microsoft Experience Centers will also be providing its customers a way to experience their new products in person.

Microsoft will use these innovative experience centers to test and experiment and continue to evolve the knowledge based on customer feedback. The experience centers will be starting from July 1st, and the customers will be able to purchase select Microsoft products at the New York, London, and Sydney locations. Information about products being sold will be updated on the company's official website.