Similarweb Announces Acquistion of Leading Mobile-Insights Provider Embee Mobile

The Tel Aviv, Israel-based leading digital intelligence company Similarweb announced that it was acquiring Embee Mobile for an undisclosed amount. Embee Mobile is a San Francisco-based mobile insights provider and market leader in mobile audience analytics, consumer panels, and mobile sampling.

“We believe Embee’s metered panel is one of the largest in the world, and it adds a new dimension to our highly differentiated approach to digital measurement,” said Benjamin Seror, Similarweb Chief Product Officer. “With consumers spending increasingly more time — over four hours per day — on their mobile devices, the granular insight into mobile app usage that Embee enables is more valuable than ever, across a wide variety of industries and use cases. Beyond this, Embee positions us to introduce additional exciting new market research capabilities in the future.”

The acquisition of Embee Mobile will enable Similarweb to make its data edge in digital measurement stronger and improve its mobile app intelligence offering. Embee’s metered panel technology and direct relationship with panelists will allow extensive mobile app behavioral and performance data to be integrated into Similarweb’s insights, allowing customers to go beyond traditional app store metrics such as downloads and DAU and access deeper behavioral insights, such as in-app searches, clicks, and journeys.