Wipro Unveils a Contactless Car-Buying Solution

Wipro has unveiled its contactless car-buying solution that addresses the complete automobile-buying journey. It is called Click-Shift-Drive, and will enable automakers and dealers to everything from research and loan approval to purchase and delivery at a time when 50% of car-buying journeys begin online.

"With Click-Shift-Drive, automakers and dealers can launch e-commerce solutions and provide a virtual direct-buying experience in just eight weeks. Click-Shift-Drive uniquely incorporates a range of Salesforce technologies so companies can provide an enhanced user experience throughout the customer journey. In addition, Wipro partnered with ThreeKit 3D & Augmented Reality to provide an augmented reality component so buyers can visualize a virtual rendering of the automobile in their own driveway," mentioned the Wipro press release.

Research has suggested that 59% of automotive customers today are interested in purchasing cars online. The Click-Shift-Drive is part of Wipro's $1 billion investment in cloud over 3 years.

"Building relationships and knowing your customer is key to the success of any commerce business," said Lidiane Jones, Executive Vice President & General Manager, Salesforce Commerce Cloud. "For many customers, this requires a suite of integrations made possible by our partners. With Wipro’s Click-Shift-Drive and Commerce Cloud, companies will be able to take customers beyond traditional product catalogues and lead management in the car buying journey to a highly customizable commerce engine."